The Top Seven Mistakes Websites Make

1) They target the wrong audience
Often, this is the number one cause of online business failure. Traffic has been long touted to be the key to online success, but that's not true. If your site is not pulling sales, inquiries, or results, then why would it need more traffic? The key is to turn curious browsers into serious buyers. Target your market by centering on a major theme, benefit, or outcome so that, when you generate pre-qualified traffic, your hit ratio (not your hits) will increase dramatically.

2) They take a long time to load
Unlike the TV or radio, computers as well as the Internet are still in their infancy. Earlier, less capable browsers and slower modems are still the norm. If your site includes JavaScript, frames, plug-ins, and dazzling memory-intensive graphics in an effort to impress, it will work against you. Many potential sales are lost due to a slow-loading, un-browsable web site.

3) They do not compel others to act
While some sites are well-designed and provide great content, their offer may be stale. They do not offer compelling enough reasons for people to buy or at least come forward. Visitors are often left clueless when looking for the answer to that burning question: "Why?" In other words, why should they buy? Why should they buy that particular product? Why should they buy that product from that particular site? And more important, why should they buy now? Not answering that simple question "why" will deter clients and impede sales. What makes your product so unique, so different, and so special? What's your competitive edge? What's in it for your customers (what are the benefits) that they can't get anywhere else?

7 steps for improving your email marketing

The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following guidelines.

1. Your list:
Certainly one of the most important aspects of any email marketing campaign, your list is directly correlated to your success. Are your names recent? Have they agreed to be marketed to? Have they shown an interest in products or services similar to your own? Make sure that you are using a house list (names you collected on your own) or have been purchases from a reputable broker.

2. Your subject line
Getting a user to open your message is paramount any email marketing campaign. The best way to determine the subject line that works best is to break your emails into three random yet equal groups. Measure the response to each email and use the highest producing one as your control. In follow up emails, try to beat the response rate of your control email.

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5 TRICKS TO DEVELOP A SUCCESSFUL PERMISSION MARKETING STRATEGY

Permission marketing is about building an ongoing relationship of increasing depth with customers. In the words of Seth Godin, "turning strangers into friends, and friends into customers." Permission marketing has been hailed as a way for marketers to succeed in a world increasingly cluttered with marketing messages, because permission marketing initiatives are directed to only those who’ve already agreed to receive information about your products or services.

Permission marketing works well and generates high response rates for any size of businesses. Here’s how you can create a perfect permission marketing strategy.

1. Define the irresistible offer :
Consumers have a selective nature and so they grant a company permission to communicate only when they know what's in it for them. You have to provide immediate rewards to your prospects for paying attention to your messages. Offer something that your customers will want to learn more about and may be unable to find elsewhere, such as newsletters, ebooks, magazines, free offers, gift certificates, etc.

2. Create a targeted business list:
Having your own database is a must. If you already have a clean and updated file with contact info of your prospects and customers, then that will work the best. If you don’t then you can compile one through industry directories, website, current customers, and their referrals. You may also buy a customized list relevant for your industry. Verify all email addresses in the list – if they don’t work get them appended, as accuracy is the key factor behind the success of your permission marketing campaign.


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SUCCESSFUL WAYS TO CONVERT WEBSITE TRAFFIC INTO LEADS

Millions of people visiting your website won’t help your business unless they leave their footprints behind – for you to follow for your marketing activities. To get your visitors’ contact details you need to make your website effective and offer some value to them.

Here are some easy to implement ways to persuade visitors to give their contact information.

E-zine/newsletter subscription – Ask them to sign-up for your free e-zine. But give them some incentive for signing up. Give them an immediate incentive for signing up and show them how your e-zine would look like by providing some samples of previous e-zines.

Provide free e-book – Get an e-book for which you have resale rights, or create your own book, provide it for free to people who register on your website. The e-book should be relevant to your website’s context.

Let visitors upload content – Make a section on your website where visitors can add content – it could be mediated or non-mediated, but before adding they must sign-up and get a username and password.

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EmailAppenders

Here’s a great revenue opportunity for your company to enhance your revenue using Email Appending platform. Add or Append email addresses for your Clients in-house direct marketing lists.

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>> Appending top level decision makers for your existing prospect companies
>> Appending multiple contacts within an organization
>> Appending contacts based on your specific job titles
>> Appending an alternate contacts
>> Appending active deliverable emails for your undeliverable email list and more


Note:
We like to offer a free email append test for your customers and prospects interested in email appending initiative. Send us 50/100 samples and we will get results within 48 hours.

Improve your customer information quality today and start getting a complete picture of your customers! Try out an append test at no cost. Call us at 1-800-787-4213, or write to contact@emailappenders.com for more details.

Ian Cooper

Business Development Coordinator

EmailAppenders - Growing your business to heights….

1-800-787-4213