5 TRICKS TO DEVELOP A SUCCESSFUL PERMISSION MARKETING STRATEGY

Permission marketing is about building an ongoing relationship of increasing depth with customers. In the words of Seth Godin, "turning strangers into friends, and friends into customers." Permission marketing has been hailed as a way for marketers to succeed in a world increasingly cluttered with marketing messages, because permission marketing initiatives are directed to only those who’ve already agreed to receive information about your products or services.

Permission marketing works well and generates high response rates for any size of businesses. Here’s how you can create a perfect permission marketing strategy.

1. Define the irresistible offer :
Consumers have a selective nature and so they grant a company permission to communicate only when they know what's in it for them. You have to provide immediate rewards to your prospects for paying attention to your messages. Offer something that your customers will want to learn more about and may be unable to find elsewhere, such as newsletters, ebooks, magazines, free offers, gift certificates, etc.

2. Create a targeted business list:
Having your own database is a must. If you already have a clean and updated file with contact info of your prospects and customers, then that will work the best. If you don’t then you can compile one through industry directories, website, current customers, and their referrals. You may also buy a customized list relevant for your industry. Verify all email addresses in the list – if they don’t work get them appended, as accuracy is the key factor behind the success of your permission marketing campaign.


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