SUCCESSFUL WAYS TO CONVERT WEBSITE TRAFFIC INTO LEADS

Millions of people visiting your website won’t help your business unless they leave their footprints behind – for you to follow for your marketing activities. To get your visitors’ contact details you need to make your website effective and offer some value to them.

Here are some easy to implement ways to persuade visitors to give their contact information.

E-zine/newsletter subscription – Ask them to sign-up for your free e-zine. But give them some incentive for signing up. Give them an immediate incentive for signing up and show them how your e-zine would look like by providing some samples of previous e-zines.

Provide free e-book – Get an e-book for which you have resale rights, or create your own book, provide it for free to people who register on your website. The e-book should be relevant to your website’s context.

Let visitors upload content – Make a section on your website where visitors can add content – it could be mediated or non-mediated, but before adding they must sign-up and get a username and password.

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